Business Utilities: QR codes, links, JSON, Markdown and vCards

The Utilities hub

Open Tools (titled Business Utilities). It is a set of small tools for jobs that normally send you searching the web. Filter them with the category tabs: All Utilities, Brand & Creative, Documents & Legal, Sales & Marketing and Developer & Data. Most tools work directly in your browser, so your content stays with you.

Some tools count your use. A usage bar and, if you reach a limit, a prompt tell you when to sign in or upgrade.

The hub includes, among others:

• Smart Brand QR Generator: QR codes in your brand colours, with an optional logo in the centre and presets for URLs, Wi-Fi, WhatsApp and contact cards.
• Signature & Rubber Stamp Maker and HTML Email Signature Builder.
• UTM Campaign Link Builder.
• JSON Formatter & CSV Converter.
• Text Toolkit & Word Counter.
• Markdown Studio & HTML Converter.
• Digital Business Card & vCard.
• Word, HTML and PDF Converter, PDF Toolkit & Merge, Image Resizer & WebP Converter, Transparent PNG Background Cleaner, Favicon & App Icon Generator, Lottie to MP4 & Video Converter and Invoices, Quotes & Receipts.

UTM campaign links

UTM parameters tell your analytics where a visit came from. In the UTM builder:

1. Enter your Website URL.
2. Fill Campaign Source (utm_source, for example linkedin), Campaign Medium (utm_medium, for example cpc or email) and Campaign Name (utm_campaign). These three are required.
3. Optionally fill Campaign Term (utm_term) and Campaign Content (utm_content, handy to tell two banners apart).
4. Copy the finished link, or generate a QR code to Scan to test UTM link.

Use the same spelling and lower case every time, because Email and email are counted as two sources.

JSON and CSV

Paste JSON into the editor and choose Format / Beautify to make it readable, or Minify to shrink it. If it is invalid, a red message says so. JSON to CSV converts a list of objects into a table you can open in Sheets; the input must be an array of objects. Use Copy Output to take the result.

Markdown Studio

Type Markdown on the left in the Editor (Markdown) box and watch the Live Rendered Preview on the right. Use Copy Markdown, Copy HTML for clean markup to paste into a web page or email, or Download .md file.

Digital business cards

The Digital Business Card & vCard tool takes First Name, Last Name, Company / Organization, Job Title, Email Address, Direct Phone, Website URL, Office / Physical Address and Note / Bio. It then gives you a contact file (vCard, .vcf), a QR Code that others scan to save your details, and Share Card Link to send your card to anyone by chat or email. Copy vCard copies the contact text.

Choosing the right tool

• Marketing link to track: UTM builder.
• Printed material that links to a page: QR generator.
• A tidy contact to give at an event: vCard.
• Messy data from an export: JSON tool and then Sheets.
• Notes you want to turn into a web page: Markdown Studio.

Practice

1. Build a UTM link for an email newsletter and test it with the QR code.
2. Format a small JSON file and convert it to CSV.
3. Make your own digital business card and copy the share link.